Mobile gaming is a global phenomenon. Mobile gaming boasts around 3.2-3.3 billion active players worldwide as of late 2025, with projections nearing 3.5 billion by year-end.
The activity generates substantial global revenue, with estimates ranging from $120 to $140 billion for 2025. The market is projected to expand at a Compound Annual Growth Rate (CAGR) of 11.44% from 2025 to 2033, underscoring its sheer scale globally. Finland is a major market for this industry. According to some estimates, the country generates a market value of about $123 million. This is part of a broader games market worth $906 million.
Indeed, it’s not a surprise. Finland’s mobile games user base is forecast to reach 1.65 million by 2030, implying around 1.4 million in 2025, with 25.16% penetration of its ~5.6 million population. Surveys indicate that 66% of gamers prefer mobile devices, with 55-71% of adults playing video games frequently, mostly on mobile. This aligns with Europe’s 192 million mobile players, where 7 in 10 engage casually. This is despite the fact that computer gaming has risen in recent years.
The country has a strong mobile gaming heritage, with studios like Supercell (Clash of Clans), but penetration among adults is around 20-66% based on older surveys. Statista reveals that top apps like Candy Crush Saga and Brawl Stars dominate local in-app revenue.
How Finnish Casinos Have Improved Mobile Gaming
Another form of gaming that has proven popular on mobile devices is iGaming. Despite being a state monopoly via Veikkaus Oy, it is possible to find suomalaiset nettikasinot on a mobile device, with several options offering bonuses that can help maximise the gaming experience.
The experiences offered on mobile devices for each gaming niche have added to the overall convenience players receive. Indeed, with the figures highlighted above, Finnish operators and game studios have had to work hard to ensure their releases are compatible with mobile devices. Around two-thirds of gamers in Finland have revealed that they prefer to play on a mobile device, figures that are simply too large to ignore.
iGaming companies have been among the leaders to ensure players receive a seamless experience when using a mobile device. The niche is arguably best suited to these types of gadgets, as they are portable and do not require a power supply like a games console or PC.
The nature of these games also makes them ideal for mobile gaming. Slots, table games, and other gambling-themed titles are designed to be quick and simple to play, with most requiring only a few seconds to a few minutes.
With the Finnish population having less free time than they once did and becoming busier, playing games that can be completed quickly on a device always at hand is perfect.
In addition to providing an immersive gaming experience, Finnish casinos have excelled in the rise of mobile gaming by implementing features that further enhance the overall session.
Notably, the iGaming industry uses a Pay-to-win (P2W) model. This requires players to spend money to play the games they want. This has meant operators have had to implement payment systems and secure technologies to ensure player safety and convenience when making transactions. This is a feature that many other mobile gaming studios have begun to incorporate, with in-game microtransactions helping boost revenue. The feature has become standard across mobile gaming.
How can Finnish casinos lead further?
While Finnish casinos have already shown how they lead in mobile experience, there’s no reason why they can’t continue to lead further, especially as technology continues to develop and gaming attitudes evolve. As noted, PC gaming has been on the rise recently, which may mean iGaming operators need to consider something if they want to keep Finnish eyes on their product.
Emerging technologies, including artificial intelligence, virtual reality, and augmented reality, can help transform the experiences received, with each designed to make sessions more immersive. Additionally, it’s wise for brands to enhance the user experience offered by using new technologies.
There has been a growing demand across the gaming community for multiplayer experiences, with many gamers craving social experiences. Implementing features like leaderboards, multiplayer play, and in-game chat features.
Finnish casinos could also look to focus on localization strategies to help improve the mobile experience that is offered. This may involve offering native Finnish language support, local payment methods, and culturally tailored content.
With the mobile casino industry set to grow following the March 2025 bill that ends the monopoly, there’s plenty of room for growth for new operators in this market. However, they must ensure they offer a seamless mobile experience and take the lead in a highly competitive industry.
