You can even buy Instagram followers to magnify your Instagram page, further promoting your architectural business worldwide. This blog will explore all the strategies to promote your architect’s business on Instagram effectively.
Having over 2 billion users on the platform makes Instagram a vast market for architect business. You can generate your page content by elaborating each project with different characteristics to your audience. More people can see you to approach you for work.
Let’s understand why Instagram is the one for you in brief next!
Why Is Instagram A Great Choice For Architects To Promote Their Business?
Instagram offers a chance for every type of business to grow, whether you are a small or big business or a freelancer. You can beautifully and artistically present your work on this platform with the assistance of their features and impress anyone.
You can see the demographic, audience base, and users showing interest in your content through Instagram Insights. You can also launch paid ads for lead generation that play in the account of people looking for your business services.
Architects mostly look for new clients to start their work; hence, Instagram is a great choice. They can showcase their work using Instagram’s features and create leads to grow their business in the global market further.
Practical Strategies To Promote Your Architect Business On Instagram
Let’s dive deep to learn the practical strategies that support every size of architectural business to promote on Instagram. By adopting these, you can establish a brand image for your business.
Showcase Completed Projects
Only some people can understand your work on paper. So, adapting a practical approach by showing each of your complete projects on Instagram is an excellent way to leave a first impression.
You can show the sites you designed and built to your prospective clients before and after. Through your references, they will understand what your business can do for their project.
Share Behind-The-Scenes Content
This shows your audience how architects start working from scratch and create something magical. Here, you can show how your team divided its work and how their work is interrelated, etc.
Not only does it pique your audience’s interest, but it also builds confidence in people about you when they see your workspace online.
Highlight Design Concepts And Rendering
Instagram offers you enough freedom and space to highlight your content. Here, you can discuss all your design concepts, their execution, what makes them different, etc.
You can also highlight concepts of 3D designs and rendering before showing the live project.
Educational Content And Tips
It’s not just about showing architectural strength to the audience; rather, it showcases tips to consider while building their own office or home.
This will make your audience interested in you, and they will eventually follow you to learn about more educational content and tips.
Clients’ Testimonials And Stories
If you are lucky enough to have your clients’ testimonials, use them on your Instagram page. People believe when they see other people recommend you, and this builds trust and credibility for your architect business.
Your clients’ stories generate authentic content for your page, establishing your robust online reputation.
Host IG Live Sessions
You can directly interact with your audience by answering their queries or arranging Q&A sessions related to architecture, etc. You can also go live from your current project to show them what work in progress looks like.
It is a great way to engage with your future clients by showing them your original work and answering their queries smartly.
Collaborate With Influencers And Partners
You can collaborate with influencers with dedicated followers who believe in these influencers’ recommendations and suggestions.
When such influencers praise your work, it encourages your market value that you can enhance in promoting your architect’s business.
Use IG Stories And Highlights
Instagram stories are becoming increasingly popular among users. You can use them for current project updates, the tale behind your architect brand, or other things that excite your target audience.
Instagram stories play for 24 hours, but you store them forever in Instagram highlight features. If anyone visits your account they can see your information in these highlights.
Engage With Your Audience
Interaction with your audience is essential to developing a relationship with them so that they can trust you to do architect business in the future. You can generate this by replying to their comments and DMs.
Your response also starts the discussion and communication that attracts other users. That is why it is essential always to give authentic and polite answers.
Showcase Awards And Recognition
In your highlights, you can create a separate heading for your awards and recognition so your page visitors can explore it in one glance. It will amaze them and motivate them to consider you as their next architect.
Utilize Hashtags Strategically
Hashtags are key to opening the doors for unfamiliar users. If you use them mindfully, more people can find you on Instagram’s Explore page.
Always use relevant and popular hashtags for your architectural business. So, whoever searches for architect services on Instagram can quickly contact you.
Promote Your Services
Social media platforms are great marketing tools. Take your chance to start promoting your services through sharing reel stories and cross-promotion.
You can also ask your team and friends to share your service posts on their stories on different platforms.
Leverage User-Generated Content
These contents are like your USP because your followers create them. If you find any such acceptable content that you can repost on your account, it works in two ways:
Your followers will be happy to see that you have appreciated their work, and your gesture will influence prospective followers and trust that you are a genuine business.
Conclusion: Build Your Architect Business With Instagram
Now that you understand how Instagram works as a supporting hand to build your architectural business, it provides a big market, wider exposure, promising leads, creates a brand image, and establishes a solid reputation.
Above all, it is a free and open platform to showcase all your creative angles to prospective clients. Let’s get started and amplify your architect business.
